What is a primary goal of front end management at Costco?

Serving members is a primary goal of front end management at Costco because the company places a strong emphasis on customer satisfaction and experience. Front end management is responsible for ensuring that checkout operations run smoothly and efficiently, facilitating a positive interaction between employees and members. By focusing on excellent service, the front end team helps to build loyalty and trust with customers, which is integral to Costco's business model that thrives on membership and repeat visits.

The role of front end management includes training cashiers to provide friendly and helpful service, addressing member inquiries promptly, and enhancing the overall shopping experience. This focus on service aligns with Costco's commitment to deliver value and maintain high member satisfaction, which are core elements of its mission.